The Power of Partnerships During Difficult Times

IN 1983 TWO MAJOR BRANDS, WHO HAD ABSOLUTELY NOTHING TO DO WITH EACH OTHER, COMBINED FORCES TO CREATE A DECADES-LONG CASE STUDY ON HOW TO BUILD HIGHLY SUCCESSFUL AND PROFITABLE STRATEGIC PARTNERSHIPS.

Ford and Eddie Bauer would go on to sell 1.5 million co-branded automobiles over the next 20 years. The Eddie Bauer package that Ford offered was a high-end version of their vehicle offerings, with the Explorer/Eddie…